When three friends in the music industry met at their favourite pub one sunny afternoon in Brisbane back in October 2019, they had a lively chat about how many of their favourite musicians had online merch stores based overseas which meant fans would frequently pay more in postage than the cost of the actual merch item.
Fast forward to August 2020 and the music industry landscape had changed substantially. The three friends then came up with a unique and innovative way for artists to sell merch whilst making it easier than ever for Australian music fans to support their favourite artists in these challenging times.
The creators of Off Beat Merch co. have 20 years of collective experience between them in the entertainment industry as bookers, venue owners, festival promoters, artists and artist managers. The creators not only work in music but are avid fans themselves, Off Beat Merch co. is created by music lovers for music lovers.
Off Beat Merch’s core philosophy is helping Australian artists and Australian small business flourish. Off Beat provides artists an affordable and sustainable merchandising solution, as well as focusing on having all items screen printed and embroidered in Australia, by Australian owned companies.
Off Beat Merch co. also prioritise giving back to the music community by donating a portion of sales from every item sold to Musicians Making A Difference, an Australian based charity providing mentorship and musical guidance to at-risk youth.